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LAURA GELLER BEAUTY
New York City Streets

ART DIRECTION SUPPORT, WARDROBE STYLING, POST-PRODUCTION MANAGEMENT, VIDEOGRAPHY & EDITING

Laura Geller on the streets of NYC <3

On-location model photoshoot for Laura Geller Beauty set across multiple New York City street locations, showcasing new product launches alongside core bestsellers. Supported pre-production and on-set art direction, led wardrobe styling, and managed post-production from retouching through final asset delivery. Additionally captured video and behind-the-scenes content throughout the shoot, creating supplementary assets for social, paid media, and web.









BEHIND THE SCENES...



Creative Director:
Tiffany Bianco
Associate CD: Laura Onuska
Art Director, Video & Post-Production: Greta White
Senior Producer: Concetta Defabrites
Photographer: Monika Lis
Photo 1st Assistant: Garrison Herbst
Photo 2nd Assistant: Takashi Soehl
Makeup: Sophie Ono
Hair: Neal Pittman
Videographer: Greta White
Editor: Greta White


@gswdesign

©Greta White 2025