LAURA GELLER BEAUTY
How To Apply PDP Videos
Collateral for e-comm, social, Amazon, paid marketing and Sephora PDPs.
Studio model video shoot for Laura Geller Beauty centered on application-focused instructional content for new product launches and core bestsellers. Led pre-production and on-set art direction, directed wardrobe styling, and managed post-production from edit through final delivery—ensuring clear, elevated, and brand-aligned educational assets.
BEHIND THE SCENES...
Creative Director: Tiffany Bianco
Art Director, Video & Post-Production: Greta White
Director: Mary Fix
1st AC: Eliza Kammerling
Gaffer: Christopher Randal
Senior Producer: Concetta Defabrites
Makeup Artist: Sophie Ono
Makeup Artist Assistant: Pascu
Hair: Neal Pittman
Editor: Aaron Thompson