DEFAB BEAUTY
Press-on-nails
Defab is an emerging handmade press-on nail brand founded by Concetta Defabrites. With a focus on custom designs, the brand celebrates individuality and self-expression through bold, statement-making artistry.
The brand identity leverages bright, saturated colors to create strong visual impact both online and in person. Its logo, crafted from a refined serif typeface, nods to the timeless elegance of vintage beauty branding while incorporating sharp letterforms that introduce a modern, edgy contrast. This balance of classic sophistication and contemporary boldness establishes a distinctive and memorable brand presence.
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