COVER FX
Rebrand Video Content
Various video content for the launch of the Cover FX beauty rebrand. Collateral for website, Amazon, and social media.
Cover FX is a well-established makeup brand recognized for its strong consumer loyalty. This rebrand strategically modernizes the brand’s visual and verbal identity, reinforcing its reputation for high-performance formulations while maintaining its foundational commitment to diversity and representation. See more at coverfx.com
Creative Director: Tiffany Bianco
Associate CD: Laura Onuska
AD, Video & Post-Production: Greta White
Videographer: David Lazarus; Peter Rosa
Producer: Concetta Defabrites
CGI: Endframe Studios
Editor: Aaron Thompson